Gold Label Au ("we", "us", "our") is committed to protecting your personal information. This Privacy Policy explains what data we collect, how we use it, and the choices available to you. By using our website or purchasing from us, you agree to the practices described in this policy. We comply with the Australian Privacy Act 1988 and the Australian Privacy Principles (APPs).
Information We Collect
We collect personal information that is necessary to provide our products and services to you. This includes:
- Identity information — full name, date of birth (where required for high-value purchases)
- Contact information — email address, phone number, shipping and billing address
- Payment information — card type, last four digits, and billing address (full card numbers are never stored by us; payments are processed by PCI-DSS compliant third parties)
- Order information — items purchased, order value, transaction history, and correspondence related to your order
- Browsing data — IP address, browser type, pages visited, time on site, and referral source, collected via cookies and analytics tools
- Communications — any messages you send us via email, contact forms, or live chat
We do not collect sensitive information such as health data, racial or ethnic origin, or biometric data.
How We Use Your Information
We use the information we collect for the following purposes:
- Processing and fulfilling your orders, including dispatch notifications and delivery tracking
- Communicating with you about your order, returns, or enquiries
- Sending transactional emails (order confirmations, shipping updates, receipts)
- Sending marketing communications, such as new arrivals and exclusive offers, where you have consented or where we have a legitimate interest
- Improving our website experience through analytics and user behaviour data
- Complying with legal obligations, including tax and financial record-keeping requirements
- Detecting and preventing fraud or other prohibited activities
Sharing Your Information
We do not sell, rent, or trade your personal information to any third party. We share your data only in the following circumstances:
- Shipping partners — we share your name, address, and contact number with our courier partners solely to fulfil your delivery
- Payment processors — your payment details are transmitted directly to our PCI-DSS compliant payment gateway; we receive only a tokenised reference
- Service providers — we use trusted third-party platforms for email delivery, analytics, and customer support, each bound by strict data processing agreements
- Legal requirements — we may disclose your information where required by law, court order, or regulatory authority
All third parties with whom we share data are required to handle it in accordance with applicable privacy laws and our own standards.
Cookies & Tracking
Our website uses cookies and similar tracking technologies to enhance your browsing experience and gather analytics data. We use three categories of cookies:
- Essential cookies — required for the website to function correctly, including shopping cart and session management. These cannot be disabled.
- Analytics cookies — help us understand how visitors interact with our site (e.g., Google Analytics). Data is aggregated and anonymised.
- Preference cookies — remember your settings and personalisation choices between visits.
You can manage or disable non-essential cookies through your browser settings or our cookie preference centre. Disabling certain cookies may affect the functionality of our website.
Data Retention
We retain your personal information for as long as necessary to fulfil the purposes for which it was collected:
- Order and transaction records — retained for 7 years to meet our obligations under Australian taxation law
- Marketing preferences and contact data — retained until you unsubscribe or request deletion
- Browsing and analytics data — retained for up to 26 months in aggregated form
- Support communications — retained for 3 years to assist with future enquiries
When data is no longer required, it is securely deleted or anonymised.
Your Rights
Under the Australian Privacy Act 1988 and Australian Privacy Principles, you have the following rights in relation to your personal information:
- Access — request a copy of the personal information we hold about you
- Correction — request that we correct any inaccurate or outdated information
- Deletion — request deletion of your data, subject to our legal retention obligations
- Portability — request your data in a structured, machine-readable format
- Opt-out — unsubscribe from marketing communications at any time via the link in any email or by contacting us directly
- Complaint — lodge a complaint with the Office of the Australian Information Commissioner (OAIC) if you believe your privacy rights have been breached
To exercise any of these rights, please contact our Privacy Officer at privacy@goldlabelau.com. We will respond within 30 days.
Security
We take the security of your personal information seriously. Our website uses SSL/TLS encryption for all data transmitted between your browser and our servers. Stored data is encrypted at rest and access is restricted to authorised personnel only. Our payment processing is fully PCI-DSS compliant — we do not store full card numbers on our systems at any point. We conduct regular security reviews and maintain an incident response plan to handle any data breaches promptly and transparently.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make material changes, we will notify you by email (if you have an account or have made a purchase with us) and by posting a prominent notice on our website. The "Last updated" date at the top of this page will always reflect the most recent revision. We encourage you to review this policy periodically.
Contact Us
If you have any questions about this Privacy Policy, wish to exercise your rights, or have a concern about how we handle your data, please contact our Privacy Officer:
- Email: privacy@goldlabelau.com
- Business: Gold Label Au
- Address: Sydney NSW, Australia
For unresolved privacy concerns, you may also contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.